GENERAL PRIVACY POLICY
This Privacy Policy describes the data practices of Everything Green Limited("we," "our," or "us") regarding the personal information we gather, utilize, store, and share when you engage with our digital platforms, web measurement tools, and analytics services ("Platform"). This document also outlines your data protection rights and provides guidance on contacting us with privacy-related inquiries.
This Policy applies to interactions with our websites featuring this Privacy Policy, account creation and usage of our Green Web Tool, CarbonSEO Tool and GreenWeb Analytics services, participation in our branded social media presence, attendance at our webinars or events, and various forms of direct communication with our organization.
This Policy does not govern our data handling when we act as a data processor for our business clients. Such processing is controlled by our service agreements with clients and their respective privacy policies.
Please review this Privacy Policy thoroughly. If you disagree with these terms, please refrain from using our Platform or sharing your personal information with us. By accessing our Platform or providing us with your personal data, you confirm your understanding and acceptance of this Privacy Policy. Your Platform usage is additionally governed by our Terms of Service.
This Privacy Policy takes effect from the date indicated above. We may periodically update this Policy, and changes will be posted on this page with an updated effective date. We recommend reviewing this date regularly to stay informed of any modifications. Material changes affecting our use or disclosure of your personal information will be communicated through our website or other appropriate methods as required by law. Continued use of our Platform following such updates constitutes your acceptance of the revised terms.
"Associated Companies"
refers to entities within our corporate family as identified in this Privacy Policy.
"International Data Protection Regulations"
encompasses the General Data Protection Regulation (EU) 2016/679 (GDPR), relevant national implementing legislation, and where applicable, the UK Data Protection Act 2018 and UK GDPR.
"Privacy Policy"
means this document.
"Everything Green Limited," "we," "us," and "our"
refer to Everything Green and its Associated Companies, unless otherwise specified.
"Platform"
encompasses the Green Web Tool, Carbon SEO Tool systems, and GreenWeb Analytics solutions accessible through our websites and tracking technologies.
"You" and "your"
refer to individuals whose personal data is covered by this Privacy Policy.
"Website Visitors"
refers to users of websites operated by our clients in the Green Web Tool who have implemented our GreenWeb Analytics.
Certain Platform features are accessible without providing personal information, though full functionality requires personal data sharing. We process personal information from three primary sources: data you provide directly, information from external sources, and automatically collected data.
Direct Information Provision
Account Creation
When establishing an account through our Platform or entering into a service agreement, we request specific personal details including your full name, organization name, email address, and account password. Third-party authentication through services like Google, Facebook, or LinkedIn provides us with your name and email address according to your profile permissions on those platforms. The data we receive depends on the privacy settings and policies of these external services, which you should review carefully.
Direct Communications
We collect personal information when you voluntarily contact us through inquiry forms, engage with our website, participate in our surveys, reach out to customer support about Platform issues, or otherwise communicate regarding our services.
Transaction Processing
We gather transaction details for Platform purchases, including information necessary for order fulfillment and financial data such as credit card information. For paying customers, we receive payment transaction details including your name, payment amount, and transaction dates.
Billing Information
We collect billing and payment details when you sign up for trials, purchase services, or upgrade your account, including payment method information such as credit card numbers.
Supplementary Billing Details
You may optionally provide additional information such as VAT numbers, alternative billing addresses, or your organization's legal name.
Identity Confirmation
In certain circumstances (such as refund requests or fraud reports), we may request verification information including billing details, email addresses, login credentials, and identity verification documents as permitted by law.
Content Engagement and Event Participation
When accessing our sustainability blog, downloading resources, or participating in environmental webinars or events, we may collect information such as your name, professional title, company name, email address, phone number, or other relevant details.
Customer Testimonials
We collect and display testimonials from satisfied customers on our Platform. With your consent, we may publish your testimonial along with your name. You may request updates or removal of your testimonial by contacting support@everythinggreen.org.
Technical Integration
When you implement our GreenWeb Analytics on your website, we collect information about your domain, event tracking configuration, and implementation details necessary for Platform functionality.
Third-Party Information Sources
We may combine your directly provided information with data obtained from external sources, including:
- Our authorized partners and distributors may provide business contact information, including addresses, job titles, email addresses, and phone numbers, when you purchase Platform access through these channels.
- External sources such as marketing campaigns, business partners, public databases, and data providers. This information may include company details, location data, demographic information, and professional contact information.
We use this data to enhance our existing records and improve accuracy for purposes described throughout this Privacy Policy.
Automatically Collected Information
Like many commercial websites and tracking services, we employ various technologies, including usage data collection tools, cookies, web beacons, pixels, and similar technologies, to automatically gather information that may include personal data as you navigate our websites, use our Platform, or interact with our communications, subject to applicable legal consent requirements.
Device and Usage Information
When users visit our websites or when our GreenWeb Analytics code is deployed on client websites, we may monitor, collect, and aggregate information, including visited pages, page visit sequences and timing, clicked hyperlinks or elements, and referral URLs. This process may involve logging IP addresses, operating systems, and browser software used by website visitors. IP addresses may enable us to determine Internet Service Providers and approximate geographic locations.
When our GreenWeb Analytics code is implemented on client websites (Website Visitor data collection), we automatically capture:
- Language settings and timezone configurations
- Page visits, titles, and URL structures
- Traffic sources and campaign tracking parameters
- User interactions, scroll behavior, and engagement patterns
- Session lengths, bounce rates, and conversion activities
- Form interactions and button activations
- Geographic locations (country, region, city) derived from IP addresses
- Custom events and data configured by clients
Cookies and Related Technologies
We and our partners may use cookies and similar technologies to gather information about Platform usage for various business purposes detailed in our Cookie Policy. For comprehensive information about our cookie usage and your related choices, please refer to our Cookie Policy.
Analytics Services
Our Platform utilizes analytics services, including Google Analytics and Google Search Console, for web analysis. This may include operating modes that enable linking data, sessions, and interactions across multiple devices to pseudonymous user identifiers for cross-device activity analysis.
Third-Party Platform Integrations
Our Platform may integrate with external platforms and services including:
- Advertising platforms (Google Ads.)
- CRM systems and marketing automation platforms
- E-commerce platforms and payment processing services
- Content management systems
- Email marketing services
When you connect these integrations, we may receive and process data according to your configuration settings and the terms of those external services. These services maintain their own privacy policies governing their data collection and usage practices.
We utilize the personal information described above for the following purposes:
To deliver Platform services and related support, process transactions, manage user accounts, and respond to your requests. This processing is necessary to perform our contractual obligations with you.
To the extent permitted by applicable law and for legitimate business interests, including:
- Operating and maintaining our websites, providing requested content (such as sustainability resources and technical documentation), and responding to Platform service requests, including sharing your information with our partners as necessary for efficient service delivery and Platform sales facilitation.
- Managing our relationship with you through administrative communications including Platform information, policy updates, product information that may interest you, and responding to your requests or communications.
- Analyzing your preferences, interests, and behavior patterns (including Platform usage and website interactions) to identify insights, trends, and correlations. This enables us to enhance your Platform experience with more relevant content and service offerings while improving Platform functionality, features, user experience, and developing new products and services.
- Supporting internal business operations including data analysis, benchmarking, audits, research, studies, surveys, and usage trend identification.
- Preventing fraud, criminal activities, and service misuse while ensuring the security of our IT infrastructure, architecture, and networks.
- Complying with legal obligations and processes, responding to governmental authority requests, enforcing our Terms of Service, protecting our operations and rights, safeguarding privacy and safety, and pursuing available remedies or limiting damages.
- Maintaining basic identification data to prevent unwanted processing when you request data deletion or marketing list removal.
For marketing and promotional activities, including updates about new products and services, upcoming sustainability events, or other promotions and news through email or push notifications, as permitted by law.
Where legally required, we will only send marketing information with your consent. Otherwise, we rely on legitimate business interests for such communications. You may opt out of marketing communications as described in the "Marketing Communication Opt-out" section below.
We engage advertising partners, including third-party advertising companies and social media platforms, to display advertisements across the web. These companies may use cookies and similar technologies to collect information about your interactions across our Platform, communications, and other online services to serve targeted advertisements. Where legally required, we conduct such advertising activities based on your consent; otherwise, we rely on legitimate business interests. Please refer to our Cookie Policy for additional information.
Processing Website Visitor Data for Clients
When our GreenWeb Analytics code is deployed on client websites, we process Website Visitor data as a service provider on behalf of our clients. This processing enables:
- User behavior analysis and session documentation
- Keyword attribution and campaign measurement
- Custom reporting and data visualization
Our clients are responsible for obtaining necessary Website Visitor consents and complying with applicable privacy laws. We process Website Visitor data according to our client agreements and applicable data protection regulations.
We do not sell, rent, lease, or otherwise transfer your personal information to others, except to provide requested products and services as described below, with your permission, or as required by applicable law.
Service Providers
We may engage external companies and individuals to perform services on our behalf to help deliver our Platform services. We specifically utilize third-party providers for payment processing, fraud prevention, risk assessment, hosting and information technology services, email communications, customer support, analytics and data services, marketing, advertising, and customer relationship management. These parties may process your personal information under our instructions while providing relevant services to us.
Associated Companies
We may share your data with our Associated Companies for administrative purposes, Platform service delivery (including engineering services, infrastructure support, or data processing), related customer support, or sales and marketing activities on our behalf. For example, when you request service information, we may transfer relevant personal data to another Associated Company to enable appropriate responses to your request.
Partners, Distributors, and Third Parties
When you request Platform services or inquire about our offerings, we may share personal information such as your name, company name, and email address with our authorized partners, distributors, and other third parties as necessary for efficient service delivery and Platform sales facilitation, and for those parties' own marketing services. These third parties process your personal information as independent data controllers according to their privacy policies. Please review the applicable partner privacy policy for information about their data practices.
Client Control of Website Visitor Data
Our clients control Website Visitor data collected through our GreenWeb Analytics code. Clients may export, share, or transfer Website Visitor data to third parties including:
- Analytics and business intelligence platforms
- Marketing automation and CRM systems
- Advertising networks and demand-side platforms
- Data warehouses and storage solutions
- Third-party service providers and consultants
We enable these data transfers through integrations, APIs, and export functionality. Clients are responsible for ensuring lawful data sharing practices and obtaining necessary Website Visitor consents.
Social Media Platforms
Where legally permissible or with your consent where required, we may use limited personal information such as your email address in hashed form to share with social media platforms like Facebook, LinkedIn, Twitter, or Google for lead generation, website traffic driving, or product and service promotion. These social media platforms are not controlled or supervised by us. Questions regarding how these platforms process your personal information should be directed to the respective platform providers.
Business Transactions
If we become involved in mergers, acquisitions, financing due diligence, reorganizations, bankruptcies, receiverships, asset sales, or service transitions to other providers, your personal information may be transferred to successors or affiliates as part of such transactions.
Legal Obligations
We may share your personal information to comply with legal obligations, protect and defend our rights or property, act urgently to protect personal safety or public safety, or protect against legal liability. Examples include sharing with regulatory bodies governing our work and services, government departments such as law enforcement, courts, financial institutions, external auditors, etc.
We retain your personal information for as long as reasonably necessary to provide Platform services and fulfill requested transactions, comply with legal obligations, or serve other legitimate business purposes such as maintaining business and financial records, resolving disputes, maintaining security, detecting and preventing fraud and abuse, and enforcing our agreements.
Client Data
We retain client account information for as long as your account remains active or as needed to provide Platform services. Following account termination, we may retain certain information as required by law or for legitimate business purposes including billing records, transaction history, and communications for up to seven years.
Website Visitor Data
Website Visitor data retention periods are configurable by clients and depend on client settings and applicable legal requirements. Default retention periods include:
- Raw event data: 26 months from collection
- Aggregated analytics data: 50 months from creation
- Cookie data: 24 months from last activity (client configurable)
- Session recordings: 30 days (if feature is enabled)
Clients can configure shorter retention periods or request earlier deletion of Website Visitor data through our Platform dashboard or by contacting support. After applicable retention periods elapse, your personal information will be anonymized or deleted.
We have implemented physical, technical, and administrative security measures designed to protect the confidentiality of personal information we process, including:
- Data encryption in transit
- Encryption at rest for sensitive information stored in our systems
- Access controls requirements
- Regular security audits and vulnerability assessments
- Intrusion detection and prevention systems
- Security monitoring and incident response procedures
- Employee training on data security and privacy practices
- Secure software development lifecycle practices
- Regular backup and disaster recovery procedures
However, the Internet cannot be guaranteed to be completely secure, and we cannot ensure or warrant the security of any personal information you provide to us. You are responsible for protecting the security of your login information.
If you know or suspect that your personal information has been lost, stolen, misappropriated, or otherwise compromised, or in case of any actual or suspected unauthorized account use, please immediately contact us at support@everythinggreen.org.
Everything Green is based in Hong Kong S.A.R, and other members of our group may be located in countries outside the EEA or UK. If you are accessing our websites and Platform from the EEA, UK, or other regions with data protection laws, please note that, for business, administrative, management, and legal purposes, we may transfer your personal information from your country of residence to our facilities and service providers in various jurisdictions. These countries may have data protection laws that are less stringent than or otherwise different from the laws in your location.
Where we transfer your personal information as described above, we will take steps to ensure that your personal information receives adequate security protection where it is processed and your rights continue to be protected pursuant to applicable data protection law, including through the use of:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions where applicable
- Other lawful transfer mechanisms as permitted under applicable law
In some cases, transfers of your personal information to us are necessary to perform our agreement with you. If you would like more information about the safeguards we implement as described above, please contact us as indicated below.
Marketing Communication Opt-out
You may opt out of marketing-related emails and other communications by following the opt-out or unsubscribe instructions in communications you receive from us or by contacting us as provided in the "Contact Information" section below. You may continue to receive Platform-related and other non-marketing emails.
Online Tracking Opt-out
You can opt out of third-party cookies as described in our Cookie Policy. Most web browsers accept cookies by default. If you prefer, you can usually set your browser to remove or reject browser cookies. Please note that choosing to remove or reject cookies may affect the availability and functionality of our Platform services.
Personal Data Requests
We offer you choices affecting how we handle personal information under our control. Depending on your location and the nature of your Platform interactions, you may request the following regarding personal information:
- Information about how we have collected and used personal information. We have made this information available to you without requiring a request by including it in this Privacy Policy.
- Access to a copy of personal information we have collected about you. Where applicable, we will provide information in a portable, machine-readable, readily usable format.
- Correction of personal information that is inaccurate or outdated.
- Deletion of personal information we no longer need to provide Platform services or for other lawful purposes.
- Opt out of sharing or processing your personal information for targeted advertising purposes. To exercise this right, visit the "Do Not Sell or Share My Personal Information" link in our website footer.
- Additional rights, such as objecting to and requesting that we restrict our use of personal information, and where applicable, you may withdraw your consent.
To make a request, please email us or write to us as provided in the "Contact Information" section below. We may ask for specific information to help confirm your identity. Depending on your residence, you may be entitled to authorize an agent to submit requests on your behalf. We will require authorized agents to confirm their identity and authority according to applicable laws. You are entitled to exercise these rights free from discrimination.
You may also access, review, modify, and delete your account profile information by logging into your account and editing information through your account settings.
Website Visitor Rights
If you are a Website Visitor whose data is collected through our GreenWeb Analytics code on a client's website, you should contact the website owner (our client) directly to exercise your privacy rights regarding that data. However, you may also contact us directly, and we will work with the relevant client to address your request according to applicable law.
Limitations on Privacy Rights and Choices
In some instances, your choices may be limited, such as where fulfilling your request would impair others' rights, our ability to provide a service you have requested, or our ability to comply with legal obligations and enforce legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the "Contact Information" section below. Depending on your residence, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred.
Our Platform services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you have reason to believe that a child under 16 has provided personal information to us through the Platform, please contact us at support@everythinggreen.org, and we will endeavor to delete that information from our databases.
Clients who implement our GreenWeb Analytics code are responsible for ensuring compliance with children's privacy laws, including obtaining necessary parental consent if their websites are directed at children.
OVERVIEW
This Privacy Policy describes the data practices of Everything Green Ltd. ("we," "our," or "us") specifically regarding our GreenWeb Analytics ("Tracking Tool"). This tool enables website owners and digital property managers to track website performance metrics and user data on their digital platforms. This document outlines what information the GreenWeb Analytics collects, how it is used, and our commitment to protecting visitor privacy.
At Everything Green, we recognize the trust placed in us by both our customers who implement our GreenWeb Analytics and the visitors to their websites. This policy demonstrates our commitment to maintaining that trust through responsible data practices and transparent privacy protections.
DATA COLLECTED BY THE TRACKING TOOL
To monitor system performance, provide diagnostics, and ensure optimal functionality of our web tracking services, Everything Green GreenWeb Analytics may collect limited aggregated data about tag firing, tracking events, and user metric calculations. This diagnostic data helps us maintain service quality and improve our keyword and website event measurement accuracy.
Important Privacy Protections:
The data collected for diagnostics purposes does not include measurement identifiers that could be associated with a particular individual. We do not collect, retain, or share any personally identifiable information about visitors to our customers' properties, including specific page URLs visited, user browsing behavior, or individual user profiles.
Other than data contained in standard HTTP request logs and the anonymized diagnostics data noted above, the GreenWeb Analytics operates with minimal data collection focused solely on website performance metrics and system stability.
HOW OUR TRACKING TOOL WORKS
The Everything Green GreenWeb Analytics functions as a tag management system specifically designed for website engagement and environmental performance tracking. When implemented on a website, it:
- Measures carbon emissions associated with digital activities
- Tracks website performance indicators
- Tracks session activity according to keywords and landing pages
- Calculates energy consumption metrics
- Provides aggregated web traffic and user behavior analytics to website owners
The tool processes this environmental data in real-time without storing personally identifiable information about individual website visitors. All metrics are aggregated and anonymized, focusing on overall session behavior rather than individual user behavior.
DATA RETENTION AND DELETION
We maintain minimal data retention policies to protect visitor privacy:
- Standard HTTP request logs
- Diagnostic and performance data: Retained in anonymized, aggregated form only as necessary for system improvement
- No long-term storage of visitor-specific information or browsing patterns
YOUR PRIVACY RIGHTS
As this GreenWeb Analytics does not collect personally identifiable information about website visitors, there is no individual user data to access, modify, or delete. Website owners who implement our GreenWeb Analytics have access to aggregated website performance data through their Everything Green dashboard.
If you have questions about how the GreenWeb Analytics operates on a specific website, we encourage you to contact the website owner directly, as they control the implementation and tracking on their digital properties.
DATA SECURITY
We employ industry-standard security measures to protect the limited data processed by our Tracking Tool, including:
- Encrypted data transmission
- Secure server infrastructure
- Regular security audits and monitoring
- Access controls and authentication protocols
- Compliance with data protection standards
THIRD-PARTY INTEGRATIONS
The Everything Green GreenWeb Analytics may integrate with other analytics or platforms as configured by website owners. Any such integrations are subject to the privacy policies of those third-party services. We encourage website owners to review and understand the data practices of all tools they implement on their digital properties.
TRANSPARENCY AND ACCOUNTABILITY
We believe in transparent data practices. Website owners using our GreenWeb Analytics should inform their visitors about the environmental tracking implemented on their sites through their own privacy policies and cookie notices. We provide our customers with clear documentation and guidance on privacy-compliant website performance tracking.
UPDATES TO THIS POLICY
We may update this GreenWeb Analytics Privacy Policy periodically to reflect changes in our data practices, legal requirements, or service enhancements. We will notify customers of material changes through our platform notifications and update the effective date of this policy.
If you have questions about this Tracking Tool Privacy Policy or our data practices, please contact us:
Everything Green
1/F, InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong